Samsung, together with Bosco, a Russian fashion group and the official apparel supplier to the Russian Olympic team, has launched a gift with purchase promotion recently. With every Samsung Galaxy S III smartphone you will get a Bosco polo or a Bosco T-shirt.
The main aim of this promotion is to support the product launch, since Samsung Galaxy S III was released just a couple of months ago in Russia. It was a great marketing strategy for Samsung to choose Bosco promotional items: clothes of this brand are beloved by many Russians. And the reason is simple: wearing Bosco clothes makes you look just like an Olympic champion!
What is more, the timing is perfect: the Olympic games are in full swing, so this will only add up to the hype around this promotion.
Check out some other related posts:
A brief summary of this promotion in Russian for our local readers:
Samsung запустил новую промо-акцию в поддержку своего нового гаджета Samsung Galaxy S III. С каждой покупкой этого смартфона покупатели будут получать поло или футболку Bosco. В контексте Лондонских Олимпийских игр эта промо-акция выглядит особо выигрышно.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More
View Comments
It's great how they've managed to do a promotion that includes fashion, sport and technology. I think this is a brilliant promo.