Our marketing team visits a number of international trade shows every month, whatever the country or the market there are usually trade shows for every kind of product category. Trade shows are the perfect opportunity to view what the most new and exciting products are entering the market. For ODM it is the best way for us to meet suppliers face to face and see the best products they can offer our customers, along with this we can clarify which suppliers are validly Audited and Certified.
Some case studies below highlight how Trade Show marketing can work:
1. Choose the right trade show
Your first step will be to decide which trade shows you will visit and how long you will spend visiting them.
2. My trade show backpack
Once you’ve selected the trade show you want to visit, you will need to prepare to optimise the time you spend.
3. Walk the Walk – Time management on trade show floor
Time will be your worst enemy during your visit. If you plan to visit a big international fair in one day, or if you stay 3 days, your “strategy” will not be the same.
4. Seminars, trade events & socialising
Most trade shows have a wide range of activities planned around the main event. Apart from the products and services, trade shows are an invaluable arena for social interaction. Make the most of this chance to meet your industry peers and strike up some friendships.
5. Trade shows – the day after…
First of all, it’s critical to enter all your potential prospects/suppliers into an Excel file or your preferred CRM system to be sure you will not forget to contact them.
The second thing to do is to import all your pictures/videos on your computer. We suggest you to have an Excel file listing all these documents with comments, contact details, etc.
The Canton Fair is actually divided into 3 phases, ODM staffs have attended all of them. If you do not want to miss anything, you have to be there for each section. Almost 200 000 buyers from countries all over the world have joined the fair this year. It is a great place to discover some new innovations and meet their inventors. The different booths are spread across the 1.16 million square meters of the Canton Fair complex.
Mega Show Part 1 2015 was held in the Hong Kong Convention and Exhibition Centre through 20-23 October 2015. This was the essential trade exhibition for the gift, houseware, premiums and toy industries that is regularly supported by over 3,200 suppliers, not only from Hong Kong and China, but with a broad representation from across Asia.
Electronic gadgets like headphones, speakers, video cameras, battery chargers etc. were a common sight throughout the trade show. We feel that the main selling point of this trade show was the pre-set theme. This is an interesting marketing approach adopt by the Hong Kong Trade Development Council (HKTDC).
The entrance of the trade show that had their mascot and the science-fiction decoration was a massive hit with the public. Tons of people were queuing up to take a photo with them. Therefore, we believe that a strong attention grabbing first impression is important to capture the attention of audiences. Overall, we feel that the Hong Kong Electronics Trade Show is perfect for anyone who is a fan of cool gadgets and technology accessories.
Hong Kong also has a lot of international trade fairs such as the highly anticipated Restaurant and Bar Show. It is home to more than 360 booths; offering thousands of different varieties of food and beverage products from all over the world.
Here are some interesting technological product ideas that we discovered Megashow Part 1 organized by the Hong Kong Trade Development Council (HKTDC). The Megashow Part 1 is from 20 to 23 October 2013 and features exhibitions on gifts, housewares, packaging and many more! Do check out the tradeshow for yourself if you are interested in more technological products!
HKTDC is offering free trade fair gifts for everyone who attends the fair. A stylish thermo mug is given as a free souvenir while a neck pillow is given as a bonus souvenir during the first 2 days of the fair. Get these fantastic exclusive offers just by attending the convention. With such a large surface, your company’s brand or logo can be imprinted on the surfaces of the products. With the high usability of the mug and pillow, your company will enjoy enhanced brand awareness and visibility. This product can be used practically everywhere, from home to your office, from the trains to the streets.
ODM has recently returned from the Mega Show Part 1 in Hong Kong and has seen some amazing new products and ideas on show and here are some of our favorite cookware marketing ideas from Outdoor Utensils, Kitchen Utensils, Cheese and Wine utensils, and finally BBQ utensils. There were a vast array of fantastic original cookware marketing items to be found.
The electronics industry is highly vibrant and the market is growing in size. In order to stand out in any industry, the electronics market offers many new and innovative promotional products that companies can utilise in order to stay competitive. This articles provides new and interesting promotional products offered at this years Hong Kong Mega show.
The Mega Show that was held in Hong Kong last week had some really amusing promotional merchandise. We are about to highlight one of the most interesting ideas, when it comes to drinks marketing. This can be seen in Bottle Clocks that are innovative promotional product to be used in bars, pubs or other public drinking venues. Beer Marker’s which are easily customized, these provide an opportunity to make a unique design, put logo or artwork to express the brand’s message. While Wine Bottle Lockers could be a perfect gift with purchase and will be especially appealing for the families with kids/teenagers.