ASSE, the football team of Saint Etienne in France, has found a way of promoting its club even to its youngest supporters. The football club has designed a special Christmas gift pack promotion.
The in pack promotion contains an ASSE branded perfume for boys and an ASSE plush toy. The plush toy is in the shape of their mascot, a black panther. Even the packaging is colored and branded with the ASSE logo. This package would make a great advertising agent for the football club.
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