Jewel Mint had this creative promotion to kick start this new year. For just $29.99, customers could get a mystery promo bag that could be valued at up to $700.
We thought this was a successful way of marketing since everyone loves surprises. There were many prizes to be given away, from iPod nano, discount codes to gift cards. The brand guaranteed at least 2 pieces of jewelries so not to disappoint customers, even if they did not manage to win the prizes. What a great promo strategy to create suspense and hype by tapping on customer’s curiosity!
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