The FACE Magazine is offering a cool on-pack promotion now! Simply purchase the latest copy of the hardcover edition of the magazine to get a free ROXY Beach Bag!
This ROXY Beach Bag is waterproof, transparent and spacious! It comes in 3 designs and colours – Fluorescent Pink, Yellow and Black, these bags will definitely capture the hearts of audience! Moreover, ROXY‘s co-branding for this gift has also helped heighten the magazine’s perceived value.
Although such incentive products are still largely appreciated by customers, ODM still encourages FACE to brand its name on the product to promote brand awareness. This would definitely help in encouraging brand recollection as well!
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Beach bags are definitly a promotional item really used durring the summer. We can bet that it is because it is working very well ! Just have a look of some other examples :
https://www.theodmgroup.com/2012/07/26/gwp-france-summer-bag-by-sephora/
https://www.theodmgroup.com/2012/07/17/france-promo-travel-bag-by-yves-rocher/
I was thinking of this one as well, the jute bag : https://www.theodmgroup.com/2012/07/22/loccitane-summer-gwp-jute-bag/ !
That said, bracelets could also be a cool summer gift : https://www.theodmgroup.com/2012/07/25/isadora-gwp-bracelet/
What do you think?
I think that FACE magazine has done a great job by co-branding with Roxy because it is known as a surf brand and surfing is a great sport to do during summer! Would love to see what other promos surf brands like Quiksilver and Billabong are carrying out too!