Here we have a promotion from Nescafé in France. The Swiss company proposed promotional mugs, spoons and shakers as part of its PWP promotion on its website.
To get these promotional products, you are required to collect points that can be obtained by purchasing Nescafé products and adding on a little sum of money.
PWP promotions are very effective for companies to promote their brand and retain customer loyalty.
If you are interested in others PWP promotions, Please visit the following links:
For our French followers:
Nescafé, la filiale du groupe Nestlé, lance une nouvelle campagne d’objets promotionnels sur son site internet. Grâce à une collecte de points (obtenus en achetant les produits de la marque) et en ajoutant une participation financière vous pourrez vous procurer mugs, cuillères ou encore poudreuses.
Ce type de promotion appelée “Purchase with Purchase” (PWP) outre-manche est un moyen très efficace de promouvoir ça marque tout en faisant des bénéfices.
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Promotion et cadeau vraiment sympas ! Vous pouvez également jeter un coup d'oeil sur ces tasses à café créées par Patrick Norguet pour McDonald's plus tôt cette année :
https://www.theodmgroup.com/2012/05/21/patrick-norguets-coffee-cups-macdonalds-france/