McVitie is running a mega promotion with multiple prizes up for grabs in United Kingdom. This works by a point system, whereby each pack offers up to 5 points. Obviously, more points will be rewarded with double and triple packs.
Each prize is categorized into how many points it is worth. For example, for 0-30 points you can claim a McVities coaster or water bottle and for 300+ points you will be entitled to a luxury spa treatment. Additionally, they are giving consumers the chance to win one of the five Amazon Kindles with just 3 points!
Customers will have to register to their website in order to take part in this on-pack promotion. This massive endorsement is not only an effective way of getting people to purchase more of their products, but also rakes in more viewers to their website. Furthermore, the majority of their gifts are branded merchandise which will encourage company recall. ODM feel like this will be a very successful promotion.
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