McVitie’s is currently running a marketing promotion which aims to recruit more consumers for their VIP Club loyalty programme.
So what is this marketing promotion that McVitie’s is running all about? Consumers get to receive a free magnetic notepad when they enter a unique code from promotional packs of McVitie’s Digestives on the McVitie’s VIP Club website. This not only helps to encourage consumers to purchase their digestive biscuits but it also induces them to sign up for their VIP Club programme.
What Marketing Promotion is McVitie’s Running?
McVitie’s is a snack food brand that is owned by United Biscuits. It was established in 1830 in Scotland and has since then grown to be loved by many, both domestically and internationally, today.
Why make use of marketing promotions to help boost their VIP Club programme?
A marketing promotion is always effective on every consumer. Consumers tend to choose brands that conduct promotions on a regular basis as compared to those that do not offer any promotions at all. Why is this so?
Marketing promotions give consumers the impression that the brand values its customers and wants the best for them. By using this magnetic notepad as a promotion where consumers can only redeem their gift by entering their VIP Club website, it makes them to want to sign up for their VIP Club programme in anticipation for future promotions.
As more consumers sign up for their VIP Club programme, it means that McVitie’s is successful in attracting more consumers to be their loyal customers. This would also mean that consumers would purchase products from McVitie’s on a regular basis which will in turn lead to an increase in sales for the company.
Being a member on the McVitie’s VIP Club programme exposes them to additional benefits that non-members can enjoy. Satisfied members would encourage their friends and family to sign up for this VIP Club programme as well. VIP Club points can be accumulated over time and be exchanged for other items such as mugs, bags and tins. Other rewards like iPod Nanos, hotel stays and cinema tickets can also be redeemed.
So what are you waiting for? Sign up for McVitie’s VIP Club loyalty programme today and enjoy all the supplementary benefits offered!
