Kraft Food, through its very famous biscuit brand, LU, decided to offer its customers with promotional gifts in supermarkets in France. Enclosed in every Cracotte and Petit Écolier packs are Simpsons stickers and Magnets. These promo items makes great On Pack/In Pack gifts and one could customized its size accordingly.
Promotional Products - LU Stickers and Magnets
What we really liked about this promotional offer is the use of licensed characters. ODM has previously blog on Nestle fully utilizing Pixar Licensing. The Simpsons is a renowned brand and count a huge number of fans (and collectors!) all over the world. With regards Kraft Food communication budget, we felt that they should be a bit more inventive to really change their biscuits into an incentive product.
Magnets and stickers are common promotional items that may not be attractive to children. Promotional product such as Crumple Cap or a toy car (just like the one we saw in blog : A Transformers Car in your Energizer Battery Pack) would had been way more impactful. Why not contact ODM now and we could start brainstorming some ideas for you!
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