Here we have a promotion from Nescafé in France. The Swiss company proposed promotional mugs, spoons and shakers as part of its PWP promotion on its website.
To get these promotional products, you are required to collect points that can be obtained by purchasing Nescafé products and adding on a little sum of money.
- 3 points + 2EUR: 1 shaker
- 5 points + 3EUR: 1 mug, 1 spoon and 1 shaker
- 9 points + 5EUR: 2 mugs, 2 spoons and 2 shakers
PWP promotions are very effective for companies to promote their brand and retain customer loyalty.
If you are interested in others PWP promotions, Please visit the following links:
- Purchase with Purchase promotion in Circle K
- PWP Singapore – Free Umbrella by Dorothy Perkins
- Book Fair PWP – Animac Study Lamp
For our French followers:
Nescafé, la filiale du groupe Nestlé, lance une nouvelle campagne d’objets promotionnels sur son site internet. Grâce à une collecte de points (obtenus en achetant les produits de la marque) et en ajoutant une participation financière vous pourrez vous procurer mugs, cuillères ou encore poudreuses.
Ce type de promotion appelée “Purchase with Purchase” (PWP) outre-manche est un moyen très efficace de promouvoir ça marque tout en faisant des bénéfices.