Today there was interesting co-branding promotion between a Hong Kong newspaper, am730 and Bank of East Asia. Collect a free am730 newspaper and get a free BEA newspaper bag to carry it along to your destination! You can also reduce carbon footprints when you reuse such bags instead of plastic shopping bags.
Co-branding efforts like these can be very effective marketing tools. Since Hong Kong has so many SMEs, marketing collaboration is an excellent way for companies to promote on a budget. (See our past articles on co-branding)
Utilising newspaper bags can be a great way to advertise for your products and services. It is a popular promotional item among hotels, as it often carry their logo. When hotel guests carry their newspaper elsewhere, the newspaper bag will act as a walking advertisement for the hotel.
Looking for similar co-branding promotions or eco-friendly products? Refer to the links below…
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