Some promotional products are more effective than others. Charal, the French meat specialist, understood this well. After promoting a scooter in a contest, they decided to run a new range of famous promotional items.
By buying one of Charal’s products, one will get magnets (8 to collect) as GWP. These products representing colourful cows are very different from other magnets we can usually get, thus giving these promotional magnets a unique selling point which contributes to the success of this promotion.
Magnets are very famous promotional products but I ask myself why don’t companies use this kind of products more? All around the world, magnets only represent 2.4% of the promotional sales (Counselor Magazine).
Please don’t hesitate to have a look at related magnets article on the following links:
For our French followers:
Une nouvelle promotion de la part de l’entreprise Charal. Comme de nombreux industriels, l’entreprise Choletais a décidé de proposer des magnets à ses clients. Ces produits promotonnels sont vraiment parmi les plus appréciés par les clients et Charal l’a bien compris. Ce qui est étonnant, c’est que les magnets ne représentent que 2.4% du total des ventes d’objets promotionnels à travers le monde.
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