CCB Paris, an online shop which sells beauty products, is currently running a cool promotional campaign. Simply purchase any items from their website to redeem one of the following gifts:
With a minimum amount of EUR 35 spent, customers will also get an additional Agnes b. pouch.
ODM absolutely love the branded pouch as it serves as a good brand recall. Obviously, it is also an incentive product that help CCB Paris encourage sales.
What do you think of this promotional campaign? Feel free to read the following articles to learn more about similar promotions:
Now, for our French readers, a few words in French :
Ce type de promotions, bien que maintenant extrêmement généralisé sur internet, est néanmoins très efficace. En effet, elles permettent tout d’abord d’attirer l’internaute sur le site, de lui donner envie d’acheter des produits et de donner une bonne image de l’entreprise qui tient le site.
Ensuite, ces promotions permettent d’accroître le CA en poussant le consommateur à l’achat et en lui faisant augmenter son panier moyen afin d’acquérir un cadeau supplémentaire.
En résumé, ce type d’opérations, qui passe par l’utilisation de produits promotionnels, ne peut donc qu’être bénéfique pour un e-marchand et pour son client !
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