The brand Pheo Smokehood is currently having a Gift With Purchase promotion. They are giving away a keychain figurine in an on pack gift with their lighters. This promo was spotted in 7-Eleven and Circle K stores in Hong Kong.
Both products have been designed by renowned Hong Kong artist, Elphonso LAM. The drawings on the lighter gives off a very dark aura though it is painted very vibrantly. The keyholder is a great addition to the lighter; both items can be easily fit into the pocket.
ODM feels that both items can be promotional gift to clients and it appeals to 2 different target markets. However, shipping of flammable goods such as lighters can be a hassle but ODM will always be here to assist you in the process.
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I think it's quite funny to offer a promotional gift with every purchase of a lighter, when the lighter itself is actually a very common promotional product. Check out this link for example : https://www.theodmgroup.com/2011/07/22/promotions-in-china-lighters-with-bottle-openers/ !