Jewel Mint had this interesting GWP promotion and gave away fabulous gifts to their customers. This promo was held for only 24 hours on a Sunday thus further increasing its attractiveness.
There were 3 types of gifts given out on that day; Jewelry Wallet, Jewelry Box and Puzzle Piece Ring. With any purchase, customers could get 1 of these gifts specially picked by Jewel Mint. We like how the brand increased customer’s curiosity through the ‘surprise gifts’ and drew attention to the promo.
The Jewelry Wallet and Jewelry Box are great organization tools for jewelry collectors. These items are also stylish and of high value, therefore able to win the hearts of customers. It is a strategic choice to include a piece of jewelry; Puzzle Piece Ring as gifts, to raise the overall perceived value of promotion.
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