Britvic launched a major marketing augmented reality offensive through its brand Robinsons Fruit Shoot to boost sales. This promotional event kicked off on June last year and lasted 4 months : it was probably one of its longest-running on-pack promotions for them.
This promotional offer was based on the ‘Champion of the Playground’ game. In this game, children had to create a personal avatar and take part in augmented reality skills-based playground games, to earn points and move up a digital leaderboard.
Prize-draw winners received “skills kits” containing a bag and a webcam, a digitised skipping rope and a digitised hackeysack.
This kind of promotional product could help keep children entertained over the summer months and beyond, providing retailers with a promotion that really engages children and encourages them to stay active. These promotional gifts are a excellent way to increase your notoriety, your brand image with children to finally drive sales.
Do you think that virtual promotional products are better than tangible promotional gifts?
To learn more about it, check out these related blogs :
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More