As we explained in this previous blog, certain countries still accept smoking in public spaces. Therefore using cigarette accessories to promote your brand can be a smart marketing strategy. For example, here is a gift with purchase promotion I spotted when in Japan, one of the few smoker friendly countries left. With each package of Lark Cigarettes bought, customers received free keychain/lighter holder.
This keychain is highly original in the fact that it has an in built lighter holder. There is a leather strap to attach your lighter to the keychain. This handy promotional gift will prevent smokers from losing their lighters every two seconds.
Please check out other smoking promotions :
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Very interesting Japanese promotions, wonder if there are some interesting promos about its country or culture.