BIMBO is one of the most famous bread and cake companies in Spain. They recently decided to offer their customers this amazing Sponge Bob Squarepants toaster – each bread pack gave customers a chance to win one of 1000 co-branded promos. This competition was spotted at CONDIS supermarkets in Barcelona.
This yellow toasting machine is a real complementary product to be sold with bread. And it is very fun : the face of Sponge Bob is grilled on your toast. Very cool, isn’t it?
Finally, what we loved in this promotional item is its innovative aspect and the fact the yellow colour with the 2 brands printed on it. It is fun, original and using a world famous licensed character : these promotional campaign will definitely drive sales.
If you want to know more about co-branding or using under-license characters, check out these other blogs:
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