Pernod-Ricard, the Wines & Spirits world leader, offers its German customers an amazing gift with purchase through its Italian Wine brand : Ramazzotti.
This on-pack promotional Ramazzotti glass is offered with each bottle. Moreover, in partnership with the Formula 1 championship, every customer can participate in a lottery and perhaps win one of the ten weekends in Milan to discover the legendary Formula 1 track in Monza.
The impact of this promotional campaign will probably be very good. We already saw with blogs Free On-Pack Glass by Martini & On-Pack Gift Glass by Saint James Rum that promotional gifts such as glasses or bottle toppers are an excellent way to drive sales. If you add a co-branded lottery with such a exciting weekend to win, you can be confident about your your R.O.I.
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