Easy to carry, the umbrella can be unfolded, protecting the user from the sun or rain. Its also has ample surface are to allow for the Skechers logo to be printed on.
With the recent summer heat over Hong Kong, this promotional umbrella is great for drawing consumers to consider applying for membership.
Marketing wise, by offering this promotion, Skechers is able to enjoy long term marketing benefits as consumers advertise the brand as they use the umbrella outdoors. Also, as more people sign up to VIP membership for the umbrella, Skecher is also able to build up their customer relationship management loyalty program to suit customers, improving overall marketing even further.
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