While walking around the HKCEC, our ODM staff also noticed another featured character of the 14th ACGHK 2012 exhibition… It’s 牛仔, or directly translated as ‘Cowboy’!
ACGHK 2012 – 牛仔 “Cowboy” comics Mascot
Now, do you agree that having these giant figurines at strategic areas of an exhibition is a good way to heighten brand awareness? It’s size would not only draw curious onlookers but also entice one to have a photo taken with the character. This would definitely help with brand recall in the long haul.
