We like this promotion from Absolut Vodka, currently running at Shanghai Duty Free airport. Ties the brand nicely in with the event in Shanghai at low cost and really does a good job targeting tourists who have just been to see the Expo.
The cost of manufacture for this Gift with Purchase is quite low. This is just a fold up card with pop up structures from the Shanghai World Expo with photo frame for your holiday snaps. In the center of the city scape they also included a Pop Up Absolut bottle so the drinks branding stays in your holiday memories long term..
Sorry about the photo quality of this poster – taken on the fly….
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