Absolut Vodka is working on a new promotional campaign, Absolut Unique. They are going to design four million bottles, each having a unique look.
This is really something that will significantly increase brand awareness for the company, and will be a good way to make customers choose Absolut’s product instead of competitors’ brands.
Check out this ‘backstage’ video:
Interested in more ideas and suggestions on how to make your products the most attractive on the market? Then have a look at the following posts…