We like this promotion from Absolut Vodka, currently running at Shanghai Duty Free airport.  Ties the brand nicely in with the event in Shanghai at low cost and really does a good job targeting tourists who have just been to see the Expo.

The cost of manufacture for this Gift with Purchase is quite low.   This is just a fold up card with pop up structures from the Shanghai World Expo with photo frame for your holiday snaps.  In the center of the city scape they also included a Pop Up Absolut bottle so the drinks branding stays in your holiday memories long term..

Sorry about the photo quality of this poster – taken on the fly….