Established in France in 1734, Taittinger is a heavyweight in the drinks industry. The brand produces some of the best champagnes and fine wines worldwide. Now, Taittinger goes big with its newest marketing campaign – champagne POS.
Their premium champagne boasts elegance and class when displayed on good bottle glorifier at the Sheraton in Tokyo. More often than not, companies use a bespoke bottle glorifier as a way of enhancing the appearance of a product. As a matter of fact, campaigns like this really helps the brands captivate customers.
The bottle glorifier may be made from various materials such as wood, plastic, acrylic, and stainless steel. We can see from the photo that the luxury label selected red, black, and white for a good colour scheme. Therefore, we highly recommend complementing hues which aid in a more coherent branding.
Moreover, bottle glorifiers make the product more enticing to customers due to the exciting packaging and display features.
Other POS display ideas for champagne, such as a branded ice bucket or cooler bag can equally add value to your product.
At ODM we have significant experience in product design, sourcing and manufacturing. We can effectively help you with your marketing budgets. Be sure to contact us if you’re interested in finding out more information about equipment promo ideas.
This form of packaging has enabled the brand to stand out from its competitors, whilst saving shelf space at the same time.
Luxurious brands are always expected to use high-end gifts to promote their brand. We do not expect them to use cheap merchandise at all. This packaging will definitely increase the value of each bottle.
This campaign has all the right elements; great packaging, gift with purchase, and superb POS display
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