Our team found this fun creative point of sale display by Dove in a grocery store at the popular Huafa mall in Zhuhai, China. This isn’t the first custom-made POS display they have used to promote their products. Dove chocolate, also known as Galaxy in many countries, is the second-best-selling chocolate bar in the UK, proving that their marketing campaigns not only work but are very successful!
This blog will describe the benefits of using custom POS displays and why you may consider using one too.
Confectionery items (chocolates, sweets, cakes and buns) are often considered to be luxury items and therefore, require beautiful displays and unique packing to match. POS displays are perfect for this as they are designed to attract attention to products and are often found near checkouts, standing out from its competitors.
Not a confectionery brand? Don’t worry. POS displays aren’t just for chocolate. These types of in-store retail POS displays are eye-catching and a fun and easy way to stimulate sales and increase brand visibility for any product. POS displays can be easily customised and can be made for your product too.
Check out this eye-catching, Asian-inspired Ferrero POS display:
Read this blog to learn why we love this custom retail display from Nescafe:
Get inspiration from this counter-top Vicks POS display:
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