It is really important to print your logo or slogan on promo items and we can offer you different printing options. Today we would like to lift the veil of branding secrecy.

How to make customising promotional products for your brand promotion?

Silk Screen Printing.

The silk screen printing is  good for a variety of application areas. It is possible to use this for really small and huge products. You can print this way using any materials – it can be paper, plastic, PVC, glass, ceramic, metal, fabric, leather, rubber items. Due to its special abilities it is available to print on flat and cylindrical items. Besides there is a wide range of colors you can choose for branding.

This is a really good printing solution for those companies who have really low budget but want to make branded promo items. There is only one thing you need to pay attention for. Silk screen printing is not so durable as other ways of printing. So you must be ready to that fact that after few washings this printing will lose original appearance.

Sublimation Printing

In order to explain the difference it is necessary to mention the process of printing. At first the paint applied to the paper and then transferred to the painted surface under the influence of temperature and pressure. Thus the paint passes into the gaseous state. You will get good quality and durable image because of this. With sublimation printing you can print on ceramic, glass, metal and fabric items.

Due to this type of printing your brand logo will be safe against the fadedness and mechanical action and will be elastic enough. But you also need to remember that this type of printing is better for white surfaces.

Transfer Heating

Usually for this method of printing factories need to use special printing equipment such as specific paper and thermopress. At the end of process you will get very qualitative full colored image. This way is also good for printing on colorful items.

But it is not enough durable printing for textile promo products and if you want to use it for promotional t-shirts you must warn your customers or clients about using washing machine consequences.

Digital Printing.

The process resembles ordinary paper printing but requires paint which will be surely retained on the desired product. The main advantage of this type of printing is ability to print on dark materials. In this case painting became the part of material that’s why your brand logo will look good even after 60 washing .

Digital printing has a higher cost per product than more traditional printing methods. Also this type of printing is available for certain product materials. Usually you can use it for paper and textile products.

Laser Engraving.

This great idea of printing for different materials promo products. It is possible to print on metal, wooden, leather, glass, rubber and some kinds of plastics items. So if you are not going to use textile products this idea is best for you. Laser engraving is fully automotive process. During the engraving process a laser beam vaporizes material’s layer, burning it at a certain depth and width. Engraving color depends on the coating thickness and color of the metal underneath. If the material is homogeneous (wooden for example), engraving color is usually slightly different from the color of the outer layer.

This way of branding is super-fast and allows to calculate accurate price of promo items. Besides laser engraving is one of the most persistent types of logo application. Engraving is not affected by external factors. It does not wear out or wash off.

Machine Embroidery.

There is a big list of promo products which are suitable for embroidery logo: t-shirts, caps, scarfs, bags and other promo products. But this is quite difficult process. First you need to have sketches of what you want to print and then factory develops embroidery program. Sometimes for example for caps embroidery factories use special equipment. Despite this fact your promo items will be unique and more expensive looking.

It is also good idea to use embroidery for corporate clothes for your manufacture workers. In this case you will emphasize brand value. Please note that this embroidery has high performance, it does not wear out and keeps a presentable appearance for many years, even after a large number of washings.

So we hope you will find this information useful for your next promotional campaign. We tried to emphasize the difference between ways of printing that you can make your promotion more effective.