Gevalia coffee company are making a good use of gift with purchase promotions. In the following case, they give away thermo mugs.
This is a great gift that one will enjoy all year round and using this kind of promotion adds brand awareness to Gevalia.
The mug will create both brand awareness and brand loyalty to the company because of the logo on the front of the mug. This a great way to add more value to the product.
If you are looking for related GWPs, have a look at some related blogs:
A few words for our Danish readers:
Gevalia kører for øjeblikket et tilbud hvor man får en reklame kop med ved køb af deres bedst solgte produkter. Denne form for reklamegave skaber både produkt genkendelse og loyalitet til firmaet.
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