Maxwell House are a well established coffee company that focus on the instant end of the market. They are currently offering this great promotional mug in Zhuhai supermarkets so you can enjoy a revitalising Maxwell House 3 in 1 instant wherever you go.

China has a growing consumer culture and coffee is now becoming a commonly consumed product. Companies like Maxwell House & Nescafe are locked in competition to tap into the vast pool of potential Chinese consumers. A great way to boost impulse sales and increase brand awareness is by offering useful promotional items (such as mugs) that act as a great incentive and provide advertisement space.

Maxwell House GWP

ODM group like this promotion because the gift with purchase combines several essential marketing elements!

1. The branding increases the perceived value of the product and turns an everyday mug into a collectable item.

2. The mug acts as a great incentive to purchase and provides mobile advertisement space.

3. The on-pack promotional increases chances of impulse sales and gives the product a larger shelf face.

Many companies use mugs as promotional items because they are cost effective and work well. If you’re interested in designing your own promotional mug please don’t hesitate to contact a member of our team.

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