GWP – 30,000 Cars 2 die cast toys.
Simply purchase any 2 OMO, Surf or Drive products from a participating Woolworths or Safeway outlet inAustralia to enjoy this Gift with Purchase. Unilever are doing a strong sales drive on their brands of washing powders & detergents, targeting those doing the housework & giving buyers an excellent product to regift to their children.
These gifts are valued at RRP AU$9.96 making the total promotion worth around US$ 300,000. The promo gifts can be picked up from the in-store displays at the point of purchase.
This is a great example of a brand conducting a strong co-promotion with a major film license by Disney & Pixar.
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