Harbin, China’s oldest brewery, is bringing its customers back in time by celebrating the traditional way Chinese drank their beer. Purchase of 2 bottles of Harbin beer at Circle K, add HK$ 9.90 and get a traditional ceramic bowl with the words “Battle Bowl”.
Re-introducing this drinking culture to modern day China invokes nostalgia and this becomes a Retro Promotion.
Nowadays, brands are innovating more and more with their promotional products. By going back to its roots the brand displays deep authenticity and strong brand heritage. All these add up to exude an intangible brand experience…
Other Beer Promos showcasing heritage:
