Seen at supermarkets in Hong Kong, purchase 2 boxes of Darlie toothpaste and get an Astro Boy ceramic mug with cover as a gift. With 3 various designs to choose from, it encourages customers to collect them all.
A practical promotion as this mug can be used while brushing your teeth – One point to note is that Darlie’s logo is not imprinted on the product, allowing customers to easily forget where they got the mug from. A variation on this promo could be to co-brand and put the Darlie logo on base or other area.
Packaging details:
This promotional mug looks back at the Astro Boy movie which came out on cinemas in HK in October 2009. The HK Toy & HK licensing shows next week will showcase all the key upcoming movie properties for next year and will be a key indicator of where 2010 marketing budget will be spent.
Below are a few links to ODM‘s previous entries relating to toothpastes;
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