Building a brand and marketing your invention is key for maximising the value of intellectual property. A logo is important because it is a visual representation of everything your company stands for. A good logo enhances the first impression of your business and your products, establishing a brand identity and providing a more professional look for your company. Think of McDonald’s golden arches or the Nike swoosh
Basically there are 3 different types of logos.
Before you begin sketching, first articulate the message you want your logo to convey. Try writing a one-sentence mission statement and sketch the product/function to help focus your efforts. Stay true to this statement while creating your logo. But that may not be enough to get you started.
Here are some additional tips that will help you create an appropriate company logo:
Once you’ve produced a logo that embodies your company’s mission at a glance, you may trademark it to protect it from use by other companies. The cheapest way to secure a de facto trademark is to register the URL website domain.
Then, once it’s protected, use it everywhere you can – on business cards, stationery, letterhead, brochures, products, website, e-mail and any other place where you mention your company name. This will help build your image, raise your company’s visibility and, ideally, lead to more business.
Just remember to keep your customers and the nature of your business in mind when you put it all together. In time, you’ll have succeeded in building equity in your trademark, and it will become a positive and recognizable symbol of your product. ODM provides all these services in-house.
Update: Don’t forget to become part of a community. ODM also create Facebook pages and link up to our other inventions to get your product out there.
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