A promotional gift can be more memorable when it is designed around the product itself. Jack ’n Jill demonstrated this idea with a pair of custom Chipsticks, offered as an on-pack gift during its 40th-anniversary campaign.
The concept turned an everyday eating utensil into a snack-related promotional item, giving customers something practical alongside their favorite potato chips.
Jack ’n Jill’s Custom Chipsticks Promotion
The campaign offered customers a pair of Chipsticks with every qualifying pack of Jack ’n Jill potato chips purchased.
Inspired by the shape and function of chopsticks, the Chipsticks featured wider ends designed to make picking up potato chips easier. They offered an alternative to eating chips directly with bare hands.
The promotional item also had a visual connection to Jack ’n Jill’s potato mascot, which is shown holding a spatula. This helped link the giveaway to an existing brand character rather than making it feel like an unrelated free gift.
What Made the Custom Chipsticks a Relevant Promotional Gift?
1. A practical connection to the product
The Chipsticks addressed a familiar part of eating potato chips: seasoning and crumbs can get on your fingers. By offering a utensil designed for the snack, the promotion connected the gift directly to the product experience.
2. A distinctive take on a familiar utensil
The design took inspiration from traditional chopsticks but adapted the ends for picking up chips. This small change gave the item a more specific purpose and made it different from an ordinary pair of chopsticks.
3. A connection to the brand identity
The resemblance between the Chipsticks and the spatula held by Jack ’n Jill’s potato mascot gave the promotional item a recognizable brand connection. This is a useful consideration when developing custom promotional merchandise: a gift can become more memorable when its design reflects an existing brand element.
Ideas for Other Snack On-Pack Promotions
The Chipsticks campaign shows how brands can look at the way customers use a product when choosing an on-pack gift. For snack brands, possible concepts could include:
- Reusable snack clips: Help customers keep opened packets closed between servings.
- Mini serving bowls: Give customers a dedicated container for sharing snacks.
- Portable snack containers: Offer a reusable option for carrying small portions.
- Themed snack utensils: Develop small scoops, tongs or serving tools suited to particular snack products.
- Collectible accessories: Create a series of small items inspired by a brand mascot, packaging design or campaign theme.
The best choice depends on the product, target audience, campaign budget, and how the gift will be attached to the packaging.
Developing Ideas for Custom Promotional Gifts
A successful on-pack gift should have a clear connection to the product and be practical for the intended customer. Packaging also needs to accommodate the extra item without making the product difficult to handle, display or transport.
ODM Group helps brands explore promotional concepts and packaging design ideas. This can include brainstorming suitable gift ideas, developing initial sketches and considering how a promotional item could be presented alongside the main product.
For more inspiration, explore our on-pack promotion ideas and packaging design concepts.
Final Thoughts
Jack ’n Jill’s Chipsticks promotion is a good example of how a simple product-related gift can add a practical element to a snack purchase. By adapting the familiar chopstick concept and connecting it to the brand’s potato mascot, the campaign gave customers something directly related to the experience of eating potato chips.
Planning an on-pack promotion for your snack brand? ODM Group can help you explore creative gift concepts and packaging design ideas for your next campaign. Contact our team to discuss your ideas.
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Disclaimer: This article discusses a historical Jack ’n Jill promotional campaign in Hong Kong, originally featured in 2011. ODM Group did not create, design, manufacture or supply the Chipsticks promotional item. The campaign is presented as an example for marketing inspiration only. ODM Group focuses on developing promotional concepts and design ideas.