Kellogg’s has a new in pack promotion.
Simply purchase Kellogg’s Frosted Flakes and get a toy car for free!
The goal of this promotional campaign is to gain new customers. The toy car is an incentive promotional item which attracts little kids, especially boys. After purchasing Kellogg’s Frosted Flakes over time, brand loyalty is built and it encourages repeat purchase.
In conclusion, this promotional campaign does increase Kellogg’s customer base and build a good reputation.
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A few words in German:
Kellogg`s hat in seiner neuen Promotionskampagne eindeutig das Ziel neue Kunden zu gewinnen. In jeder Aktionspackung befindet sich ein Spielzeugauto, welches vor allem junge Kinder ansprechen wird. Die Kampagne wird sicherlich dafuer sorgen, dass neue Kunden an die Marke herangefuehrt werden.
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