Kellogs Repeat Promotional Products Campaign.

This current promotion for Kellogs Coco Balls in Hong Kong mirrors another promotion we saw by their Frosties cereal brand.

Advertising position on box is standard & logo method on the gift itself is the same.  Some lessons from this promotion.

• If it ain’t broke don’t fix it…
• Make gifts more appealing by changing Pantone colour of the plastics to match brand.
• Brand managers must communicate internally to stretch budgets & gain Economies to scale in manufacture.