Chabot Armagnac is using lots of marketing tricks to drive sales in liquor stores in Asia right now. This is a case study of their efforts in a shop in Macau.
The brand is running a first campaign near the entrance, using a wine barrel as a Point of Display area. Placed on top are a selection of bottles offered by the brand and a gift with purchase, a bag which you can redeem when you buy 2 bottles from their range.
The second in-store promotion revolves around a more regular POS display area located in the center of the store. See image below…
Promotional Shelf talkers advertise the brand and special offer of another gift with purchase. Here clients can redeem a free watch with purchases over around US$100 on their range of spirits.
Mens watches are very popular as gifts and the silver face and bracelet give the promo a very high end look. Some other examples of promotions by spirits companies from our blog for your reading pleasure….
Notice also that the bottle packaging and display in form of birds is very eye catching and this again helps the brand stand out from the competition.
Overall great marketing mix and tiered promotional products campaign from Chabot.