Dewars are running a great promotional campaign in Duty free markets right now and we spotted this one at Heathrow in London.

There is a strong POS display at the shop front. Bottles are arranged for easy purchase. Calloway Golf products are the co-branding and provide the theme for this promotion.   The 3 tiers of gifts tie in well to make a nice and coherant campaign. Depending on the value of the purchase you can redeem in ascending order

  • Set of Calloway Golf Balls
  • Calloway branded baseball cap
  • Calloway Golf Club Cover

A Bacardi brand, John Dewar & Sons Ltd has grown from a small wine and spirits merchant shop in Perth, Scotland, to become a global brand, famed the world over for quality blended whiskies and a flair for innovative advertising and promotions. Today DEWAR’S is the fifth largest Blended whisky brand in the world, and the top selling Scotch Whisky in the USA.

All this research on our travels with the British Airways face to face programme..