The world most famous cereal company, Kellogg’s, just launched a massive global promotional campaign offering logo engraved spoon through the website Spoon.Kelloggs.com.
Basically, every pack of Kellogg’s cereal (whatever the brand) have the link to their website where you can create your very own spoon following these few simple steps:
Nothing easier than that, if you want to get your logo engraved spoon visit Spoon.Kelloggs.com.
This is where the fun begins, you will first have to choose the size of your logo engraved spoon. Spoon for kids or spoon for the adult?
Then you will have to choose which Kellogg’s brand logo you want to have engraved at the edge of the spoon. You can choose between every single brand. Last but not least, comes the name customization part where you can type your name (up to 10 characters).
Once you’ve chosen a name that was already in Kellogg’s name database (i.e. ODM GROUP in the above picture was not a valid option), you are asked to share the picture of your very own logo engraved spoon on social media (Twitter or Facebook to be precise). If you do so, you will get a chance to receive your spoon at home.
In conclusion, what we really liked about this promotion is the actual name engraving. From our experience, the difference in perceived value between a promotional gift with a logo and one with a name engraved is massive. That’s why we usually recommend our client to consider metal (aluminium especially) as a material. Aluminium is both high end and easily customizable.
Check out this metal wallet we’ve made for Mindsparkz for example:
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