Woh Hup is a well known sauce brand providing sauces for cooking Asian delicacies in your home. This promotion was spotted recently in Singapore. In promotion with their bottled concentrated soup stock, each purchase entitles purchaser to a free spoon! Available in 2 different designs – soup spoon and table spoon. The black/white/silver contrasts nicely with the colourful sauces making this GWP promo really stand out in the store.
3 Benefits of a Spoon Gift
1. Build Brand Awareness
With the ability to engrave anything and everything, promotion logos and company brands can be engraved onto the spoons. Spoons are used by all and are definitely used on a regular basis which means unlimited exposure for the brand. This builds brand awareness as the gift would serve as a constant reminder of the product and would ensure extended brand visibility beyond stores. Some other ways to build brand awareness include on-pack promotions, custom packaging and other personalised promotional gifts.
2. High perceived value
Gifts are perceived to be given “free”. Many love to receive free gifts and are definitely well loved by all. The emotional and behavioural responses towards free gifts definitely attract customers to purchase the product as it outweighs the low cost of the items themselves. Customers can be motivated to purchase a company’s product in order to receive the company’s promotional gift, especially when they are classy and chic like this spoon.
3. Relative low cost
Unlike other advertising methods, a spoon gift has a lower relative cost that allows for customisation. As a product that is used on a daily basis, it has a ‘hang around’ value which can achieve considerable reach and make lasting ‘impressions’ on consumers. This is unlike other advertising platforms which cannot be used for a customer’s practical use, especially in this case where the product can be well complimented with a spoon.
What are other promotional gifts can you consider?
Tote bags are good tie in promotion with food promotions as they not only promote green environment but also provide good logo positioning. Custom Food Containers are also great household promotional gifts that entice customers to try out a new flavour. Depending on the nature of each product, different promotional gifts would cater to the interest of each customer like these gifts with purchase for FMCG. At ODM, we provide customisation of products and we would love to help your company find the best promotional gift. You can contact us if you have any queries. For more ideas on promotional gifts, you can check out our online magazine or read our other blogs.
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