Nestle is offering its latest Ice Age 4 promotion for KoKo Krunch and Honey Stars breakfast cereal! Each promotional box of breakfast cereal comes with an ice slider toy, featuring the popular Ice Age character Scrat, and a puzzle!
Nestle’s use of this licensed character will definitely entice young children to its breakfast cereals. At the same time, Nestle also helps Ice Age to publicise the movie! However, ODM feels that Nestle may imprint its logo on the toy and puzzle for greater brand awareness. What do you think of this promotion?
Feel free to check out related promotions from Nestle:
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