Today’s case about POS display free gift promotional campaign by Nestle is all about marketing with love. Currently in China, in Carrefour chain of hypermarkets, this transnational brand is offering a gift with purchase of the big jar of their powder milk – a coral heart-shaped pillow.
Nestle is a transnational food and beverage company based in Switzerland. It is the largest food company in the world measured by revenues.
What is special about this Nestle Free Gift + POS Display campaign?
- An attractive high-quality POS with the image, combining two families from different generations in one, and displaying the love for milk through nations and centuries.
- Soft cosy pillow, branded Nestle logo, spelled in Chinese, – a heat-shaped free gift with purchase of a jar of powder milk.
- Careful PP-film packaging of the pillow prevent it from damages and dirt – makes it a perfect on-pack promotion.
These two marketing moves implemented together represent a perfect combination of promotional opportunities, serving as a strong incentive to boost sales and recall brand recognition.
Insight into previous free gift campaigns by Nestle:
Nestle Milo Gift with Purchase: Promotional Soccer Earphones. Nestle Singapore held a promotion for its Milo Canned Drinks at all Fairprice and Cheers outlets. For purchase of 3 Milo Cans you could get a Milo Soccer Earphones for free.
Nestlé x Monsters Offer On Pack Promo Pen Accessories! Nestle collaborated with Monsters Inc. to offer some Monsters mascot pen accessories as on pack promo gifts. Consumers simply needed to purchase any promotional cereal pack to be entitled to the pen accessories found inside the packaging.
Nestle Breakfast Cereals GWP: Ice Slider and Puzzle. Nestle offered Ice Age 4 promotion for KoKo Krunch and Honey Stars breakfast cereal. Each promotional box of breakfast cereal comes with an ice slider toy, featuring the popular Ice Age character Scrat, and a promotional puzzle.
Here in ODM we have significant experience in product design, product sourcing and manufacturing in China. Contact us to find out how we can help you with. If you are interested in gift with purchase, we have comprehensive portals dedicated to this on our website.