Ice Age is a series of animated comedy films that are extremely popular and perfect for families. In tribute of the newly released movie Ice Age: Continental Drift, Nestle is currently giving away a promotional figurine for every promotional pack of Nestle’s KoKo Crunch purchased.
I bought this pack of KoKo Crunch in Wellcome stores in Hong Kong. This ice slider toy is embedded in the cereal box, within a clear plastic cover, enticing young children. Such on-pack promotional gift certainly acts as an incentive gifts to attract new customers, hence, boosting sales! The on-pack packaging featuring a picture of Scrat from Ice Age is equally attractive too!
Kids would absolutely love playing their new toys at the dining table. Who knows if this promotional product would encourage them to watch the new movie?
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