Tabasco sauce was one of the more eye catching on pack promotions at the Wine and Spirits Trade Fair which was held in Hong Kong recently.
This promotional gift campaign was actually very ingenious. Zirkova, an American vodka producer knows that its clients frequently make a the popular Bloody Mary cocktail. So it decided to promote this practice in its marketing strategy.
It now gives its customers a mini bottle of Tabasco sauce, one of the key ingredients, along with each bottle of Vodka. The little bottle of Tabasco serves as a incentive to purchase item.
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