On a recent trip to Walmart in China to check out promotions, we found this on-pack promotion of a tote bag with a purchase of Lays tube chips. The promotional pack of 3 lays tube crisps comes in 3 different flavours and included inside the packaging is presented a lays branded bright yellow tote bag.
Tote bags have proven to be extremely popular promotional items. We have seen Tote bags utilized as gift giveaway items all around the world and in different types of promotions with different types of product. The popularity is based on various factors. For instance tote bags are the gift giveaway of choice for exhibitors at trade shows. Why? They provide the perfect functional item for people visiting trade shows as they offer a handy place to carry all papers and other promotional items that are given out at such shows. They offer the perfect platform for brand exposure as they have a large surface area for branding and design. It offers a great form of non stationary marketing exposure that is essentially free for the provider. They will be carried around by people so exposure is spread by the user. What’s more is they are inexpensive to manufacture.
In the case of the Lays Promotion seen in Walmart the item is placed in the usual savoury snacks aisle as well as by the check-out counter to incourage impulse purchase. The main draw of tote bag gift is the fact that it is the ultimate functional item for shoppers. A free bag to carry home the groceries is always a sure hit with customers. In this current environment plastic bags are declining rapidly in popularity due to environmental concerns and greener living standards.
More promotional tote bag examples can be seen below:
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