This year, Tyrrell’s Crisps, the very authentic British crisp brand, launched a highly original promotional gift campaign. Indeed the company was looking for a way of advertising its key core values :
It needed to come up with a promo product that would reflect both its traditional farming and eccentric Brit brand image. So what did it chose to give? Nothing other than a real and ready to use Massey Ferguson tractor!
In order to participate and hopefully win this beautiful, even if slightly unpractical gift, customers needed to enter the code on the back of the packet of Tyrrell chips they’d bought onto the Tyrrell official website. Customers immediately found out whether they had won or not.
Luckily though Tyrrell also offered a £ 25,000, instead of the tractor, to the winner just in case he had nowhere to park it!
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