To promote their chocolate brand, Le Tech, Leclerc a French supermarket chain designed a new special packaging for the Christmas season.
Rather than sell the chocolates in basic plastic packaging, Leclerc has chosen an original gift packaging : two espresso cups and saucer. Not only do they capture customer’s attention thanks to the gift incentive, they also implicitly suggest customers buy the chocolates to go with their coffee. This gives customers two good reasons to purchase the in pack promotion!
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