A popular grocery, Penny, has recently launched a new promotional campaign in Germany.
The mechanism of this campaign is quite simple: just spend a minimum of 15€ on Penny products, and you will get four car stickers. Collect these stickers and glue them into a sticker album, which you can get for free too at Penny pay desks or download online. But before you have to get one sticker for every car!
Incentive products are very important in marketing campaigns. Besides, incentives with a high value especially appeal a lot to customers. What is more, since this promotional campaign encourages the clients to collect items, the sales will also increase significantly.
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A few words for our German followers:
Die Sticker bekommt man ab einem Einkaufswert von 15€, das Sammelalbum gibt es sogar umsonst, wofür man bei vielen anderen Aktionen bezahlen müsste. Vielleicht ist man sogar die glückliche Person und bekommt alle Sticker von einem bestimmten Auto zusammen, egal ob nur durch Sammeln oder auch durch Tauschen. Die Sticker sind in diesem Fall ein guter Werbeartikel, da sie einen großen Anreiz bieten bei Penny einzukaufen.
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