MaxPerks from OfficeMax is using a different approach to promotional product campaigns – Freebies through online Redemption.
This is an interesting way of marketing where you post free promotional products on the internet, the MaxPerks campaign includes the following:
These kind of ‘Freebies’ can work very well in establishing a brand. However, it is pointless giving away promotional products to anyone- focus on your target audience. This is evident by MaxPerks as they are offering additional savings for teachers – showing us part of their core target audience.
You must primarily identify your target audience, then utilize your promotional products to tap into that market.
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