We have already commented on French supermarkets using Hello Kitty’s model. Brands use licensed characters as promotional gifts to drive sales.
Here is a gift on purchase promotion we spotted in the US. For each Energizer Max battery pack bought, customers received a free Transformers little racing car.
In this case, Energizer clearly decided to buy the license to use Transformers car models in order to change its battery pack into a real incentive product. If you would like to set up such a strategy, ODM is here to help you do…
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